In 2022 the digital marketing have already surpassed the traditional marketing industry. Businesses are diverting their attentions towards digital marketing and communication channels with sole aim of generating more leads. The rise of smartphones, social media platforms and digital marketing have completely changed the landscape. In fact some of the world’s largest businesses are fully online such as Amazon. Such reasons compelled the traditional business owners and managers to make reforms to their strategies and marketing tactics to deal with the modern challenges. This also has double effect and the general purchase habits of the customers have also changed. Now a day’s people tend to look up in the internet and search for the reviews, ratings, blogs, and social media to judge any brand. Whether you are a B2B business or B2C businesses the online presence and digital strategy is crucial for your business. Even if you are not selling anything online, still the cyber-world remain highly relevant and very influential. Customers tend to look up in Google and online for any product, service and brand before making a purchase decision.
Furthermore the online presence played a crucial role in brand image and brand identity, the social media platforms and online review sites are crucial for any business. If people are posting negative about a brand, then chances are a potential customer can be lost due to those negative remarks or ratings. When we talk about online the Google is one of the most important aspect of any digital marketing strategy. Not only in Dubai or anywhere in UAE but the Google is the most popular search engine all around the world. The Google search engine is used by almost 95% of the internet users in UAE and Google accounts for almost 87% internet searches all around the world or 8.5 Billion searches every day. Those stats are mindboggling however, important thing to understand is how important Google is for the online world. In this blog we will discuss how a business can leverage Google Business Profile to generate more leads.
What is Google Business Profile?
The Google Business Profile or Google My Business (GMB) is a simple tool that allow businesses and organizations to list their brand on Google and its various platforms. The business can also use Google Business Profile to publish content, display their inventory, products, services, contact information and they can also interact with their customers. The tools is basically designed to help customers find the most relevant business and to provide them basic information about that business too. Businesses can leverage Google Business Profile or Google My Business (GMB) to publish relevant information which the customers might be searching about the brand or its products or services. This increases the visibility of the brand and help driving traffic to the business and its website. Furthermore it provides businesses a deeper understanding of customer behavior and how they are searching for the business and its products or services. Businesses can also learn how many visitors have come to their page, how many called on their listed number in the Google Business Profile page and Google Maps. These information and insight help businesses improve their Google Business Profiles to get more visitors which will subsequently translate into more leads.
How Google Business Profile Helps Generating More Leads?
The Google Business Profile or Google My Business page helps businesses reaching out to more audience. Since the Google is the most used search engine, it means when most of your potential customers will search about a business or product or service, they will be using Google. The Google Business Profile have business’s address, contact details and location which is linked to Google Maps. Here in UAE the Google has absolute dominance in search market. In addition to that most people who use navigation also tend to use Google Maps. The Google Business Profile helps businesses improve their local SEO (search engine optimization), it means that the business can get double benefits of the Google Business Profile page. One is that it will help them appearing in the Google Maps, and second it will list your business on the SERP (search engine result) page. If your page is properly optimized it will most likely get the click. Google rank pages and business profiles on the bases of relevance, quality score and distance from the searcher. When a ‘near me’ search happened Google only list the most relevant businesses which are also closer to the current location of the searcher or the location mentioned in the search.
It is extremely important that your Google Business Profile or Google My Business Page have correct information and details. If the page have all the details and it is optimized then the chances are your page will appear at the top and people are most likely to click on your website’s link, or they will call, or they will use navigation to reach to your office/store. In past few years the general purchase patterns and market trends have changed a lot, businesses and customers both have adopted new methods and ways to keep up. In present day customers tend to look up in the internet before taking any purchase decision. People look up for the business websites, check competitors, compare products and services, check online reviews and client testimonials and much more to be able to confidently make a decision. That is why whether you sell online or not, the online presence and Google Business Profile or Google My Business Page is extremely important to get customers’ attentions. If your Google Business Profile is properly optimized and have good reviews, the chances are you can get more than 70% of the total clicks against relevant search enquiry, and 50% of the people who will approach you are most likely to convert into a genuine lead.
How to Convert Google Business Profile into a Powerful Marketing Tool?
Every business knows the importance of marketing. Especially in Dubai and all around the UAE where the general audience is very much connected with the internet, the digital marketing have become an essential part of modern marketing strategy. In fact the digital marketing have surpassed the traditional marketing industry. That is why having a strong digital marketing strategy is crucial for any present day business. Whether you are a local or small business, a large business or a multinational enterprise, the digital marketing is extremely important. In the cyber world the digital marketing is usually split between two strategies, organic and paid marketing platforms. The organic are free and paid are usually advertisements on social platforms, search engines, and many more. The Google Business Profile or Google My Business Page can be turned into a powerful marketing tool which can generate a ton of organic leads and conversions for the business. The profile management dashboard is a great help to improve the visibility and performance of your Google Business Profile. The direct interaction with customers, ability to post your inventory on the page, add additional information about your products, services, contact details, operating hours, and much more help business optimize their Google Business Profile to yield better results.
Good Reviews Build Trust and Attract More Customers
These days’ people tend to consider social proofs a lot. If it is your social media profiles, follows, likes, shares, etc. or website testimonials, all play important role in building customer’s trust. When it comes to search, people tend to consider Google reviews a lot. If a negative review is at the top, the customers will most likely skip your listing and move on to the next, even if you are at the top of the results. The Google reviews have huge impact on any business’s reputation. As people knows Google is a trustworthy platform and there is no way someone can alter Google’s rating or listings, so they tend to trust review more at Google Business Profile or Google My Business Page. The Google review system consists of two components one is start-based rating mechanism and the other is detailed review. This provide customers a chance to better express themselves and share as much details as they want along with the rating of their experience with the brand. Google is a public platform and anyone can post their review their, in addition to that the business have absolutely no control over these reviews, they can’t remove them or hide them or pin the best reviews at the top.
Which also make it more transparent and trustworthy. However, Google tent to rank such profiles higher which have both positive and negative reviews rather only a large number of positive reviews. So, if you got a negative review or rating at the Google Business Profile listing, no need to panic. You can respond to all reviews and ask them politely about their concerns or try to address the problem they faced, which will not only help you reducing the impact of a negative review but it will also show you are a responsible and caring business who consider its customers opinion seriously and try to act upon it. The reviews have great influence on customers’ behavior. If a Google Business Profile have positive review some of the customers will click on your link, or call or direction button immediately. However, some might want to explore further in the review section to get a better understanding. But in case of a negative review at the top the chances of conversion are very less. That is why businesses should also encourage their customers to post reviews on their Google Business Profile or Google My Business Page.
Be Active on Google Business Profile to Generate More Leads
Some business thinks that the Google Business Profile is a one-time task, and if they have created a page and filled in all the details, that would be enough. We also notice several of our customers just have a Google My Business page and never even logged-in to it for several months in a row. However, if you are serious to generate leads from your Google Business Profile or Google My Business Page then you must have to be very active and attentive at your profile. The first step is to post regular content on the page which will keep you moving higher in the ranks. The second most important thing is that no comment or review whether positive or negative should remain unanswered. Keep updating the information, contact details and any other information at the page, all the information should be up to date. You must always monitor the analytical data from your Google My Business page. It will help you understand the visitors’ behavior. Google can capture in-depth insight which can help you understand a lot of details such as from which area you are getting most of the customers. Whether people are clicking on call button or direction button, how many people are viewing your page but not doing anything or moving on to the next listing and much more. Such details will help you keep tweaking and improving your Google Business Profile and help you making it more likeable which results in more leads.
Conclusion
The market have evolved a lot in past decade, the traditional marketing tactics are fading away and are being replaced by more modern digital and online channels. The bill boards are replaced by digital signage, the electronic media and print media is pretty much overtaken by the digital and social media platforms. This demand from a business to have a strong online presence if they want to compete in the market. Customers’ behavior have also been changed a lot. No matter what type or size of the business or what industry it operates into, the online presence plays a crucial role in the success. When it comes to online, the Google and its platforms are considered to be the backbone of the digital marketing strategy. Google Ads have highest conversion rate and Google search engine can produce a huge portion of your overall website traffic. Mostly business utilize Google to generate organic traffic and leads. Google Business Profile or Google My Business is also a great marketing tool which can generate a huge number of organic leads for a business. In this blog we have mentioned some methods and tactics which will help you leverage the Google Business Profile to generate more leads. RSI Concepts is a leading digital marketing agency in Dubai, UAE. If you want to learn more about the subject or if you want us to help you with your digital marketing needs, please feel free to contact us through our Contact Us page and we will get in touch with you soon.
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