Digital marketing have become a crucial part of the marketing efforts. The market trends have been changed drastically since past decade. The digital marketing channels have gained huge popularity all around the world. Here in Dubai and all around the UAE people tend to spend several hours in day on their smartphones and computers. Furthermore it is a common trend now to do online research before making any purchase decision. It really doesn’t matter much if you are B2C or B2B business, the digital marketing is equally important for all businesses. The digital marketing strategy can be a game changer for a business and it can provide you a great competitive edge. The digital marketing have gained huge popularity over the past few years, in fact studies have revealed that the digital marketing industry have already surpassed the traditional marketing. People are more inclined towards digital interactions than traditional physical interactions.
The number of newspaper readers are declining while the number of social media users are rapidly increasing. Internet publications are gaining huge popularity. Now a days even TV and Radio ads include business’s website or social media handler in them. Without a good digital marketing strategy a business in Dubai, UAE can be easily overshadowed by its completion. On top of that the UAE is considered to be the financial hub of the region, in fact it is an economic powerhouse of the Middle East and African regions with great economical influence in the connected economies. This attracts a lot of investors from all around the world. The investments results in new startups on daily bases and a huge increase in regional branches and operations of already established international enterprises and businesses. So, the competition is very high. The customers are also very demanding and the market standards are also higher comparing to the other regions of the Middle East. If a business wants to survive and grow in such a competitive environment they must have to have the best digital marketing strategy. In this blog we will discuss how a business can build a strong digital marketing strategy regardless of size or industry.
Digital Marketing Strategy: Business Oriented Web Design
For any successful digital marketing strategy the website is the most pivotal part. Most of the digital marketing channels and campaigns divert all the traffic to your website. If a website is not capable of converting your visitors into leads or conversions then all other efforts will be wasted. The main difference between a business oriented website and a regular website is that the business oriented website is capable of acting as your online representative. It provides all the information that someone could get by visiting your store or company office. It has all the tools to take the customer through the customer journey and to convert them into online sales or a high-quality lead. Here important thing to understand is that when a customer is actually meeting your sales staff they are communicating with them and it is easier to convince them. However in case of a website you should be able to keep them engaged and interested in the website while letting them absorb as much information as possible which will influence their decision making and help you convert them easily. That is only possible if your website is designed with an intent to convert leads and generate sales.
Your local business or branch is only accessible to a certain amount of people. However, a website can be accessed from anywhere in the world. You can target any region or audience group and generate leads and sales from them. Your website can generate huge amount of traffic which can significantly increase the chances of direct sales or online leads. Furthermore businesses can add interactive features in their website such as live chat, chat bots, contact forms, and comments, etc. All these feature provide customers and curious visitor a direct communication. Quick responses and detailed information can help building a strong relationship between a business and its customers.On top of that building, managing and promoting a website is far less costly than traditional marketing methods. That is why your website can become a great digital marketing tool. Furthermore businesses can easily establish a good brand identity and brand image through their websites as it is easier to publish content, portfolio and related information of a website.
A business oriented website must have to be up-to-date, offer useful features, informative, simple to navigate, highlight trust markers and optimize customer journey with visually appealing aesthetics. It is important to understand that whoever will be landing at your website from any media channel must be looking for something, in case of the website, it would be information. The next step would be either converting into lead or allowing them to make a direct purchase from your website. But the very first step is to provide them relevant information. The website navigation and the content is equally important as that of the design. However, it is the web design that is majorly responsible for the first impression of your website. The first impression of your website and the experience a user will have at it will define the weight of your brand. Almost 88% of the customers think that the website its appearance and the experience it is offering is enough to judge the business. It is crucial to meet the expectations of your customers and offer them excellent user experience and customer journey.
Responsive web design is a must to have feature these days. In fact since past few years all new business websites are responsive and mobile-friendly. The smartphone have evolved drastically over past decade. The use of smartphone has also increased, people tend to spend hours on a smartphone on daily bases. This is what made it one of the most beneficial medium for the businesses. People tend to look up for products, services and businesses from their smartphones. Furthermore people spend hours on their social media platforms on daily bases. Businesses can easily tap in to this reservoir of potential customers. When people look up for a business through their smartphone and they found a websites with very small design elements and unreadable text, what would they do? They will immediately close it and move on to a competitor. That is why it is extremely crucial to have a responsive web design. The responsive web design can adjust itself according to the screen of the smartphone or any other small or large screen without letting the user notice it. Hence when a user lands on a responsive website they can enjoy the similar experience as of the desktop website.
Digital Marketing Strategy: Content Marketing
The content marketing is providing your customers and audience with up-to-date information and solving their problems. The content should be informative and consistent. Businesses use this content to address the concerns and problems of their customers and also provide them with the industry updates, news, etc. Usually a blog is used to publish regular content. The content also bring more traffic to the website and if a CTA (call to action) is placed inside the content, either at the side-pane or at the bottom of the page or in the hero area or even in the middle of the page, it will encourage the readers to contact you and provide you with the lead data which can be utilized by your sales team to generate more sales. The content also help improving your SEO (Search Engine Optimization) and social media presence. Businesses can share the content through their social media profiles and pages and their followers can access the information for free. Furthermore the content also help people learn about your products and services and add value to your brand’s reputation which is important in obtaining customers’ trust and loyalty.
Digital Marketing Strategy: SEO
The SEO or search engine optimization means making your website as per the standards of the search engine so it can rank higher in the SERP (search engine result page). Here in Dubai and all around the UAE the Google is the most popular search engine with almost 98% of the market share. All other search engines also follow the same rules. Over the time the Google also evolved and with the AI (artificial intelligence) based algorithm it become very smart and sophisticated. It is capable of not only reading the content but also the web design and it can also analyze the user experience from the web page as well. It can also accurately scan and understand the responsive web design and then on the bases of the content, design, user experience, page load speed and various other factors it assign a rank to a web page and website. When someone look up for a product, service or any topic, if it is relevant to your businesses and you have a web page for that the Google will pull your website up and place it in the SERP as per its rank.
The biggest mistake most businesses made is they focus a lot on the look and feel of the website and almost ignore the SEO. No matter how beautiful your website is and how useful features it is offering to your customers if it is not visible in the search engine then how your targeted audience would know about it? The major issue is with the website development and designing technologies and methods. Some web designers utilize certain technologies and programming techniques to enhance the user experience and look and feel of the website, which make it invisible for the search engines. The search engines like Google, Bing, Yahoo and others use small automated programs called spider bots or crawlers who scan through the source code of the website and fetch all the information and relevant source code to evaluate it. But due to certain programing techniques and source codes these spiders and automated bots can’t read the content. Which makes it invisible for them, even if some such robot land on your website they will see nothing and they will mark it as empty page which will add to your spam score of the website and is very bad for the ranking of all other pages as well.
If all the source codes and programming techniques are followed even then some time web designers or businesses made a lot of mistakes. For example, usually each web page have some Meta Data, which includes page title, description and some other tags. These tags should be explaining the subject of the page rather just adding a bunch of keywords in it. Furthermore there are heading tags, which should be utilized correctly. Google is capable of reading the headings, taglines, and simple text as well as its style which includes the font size, font color, background, links, etc. and a lot of other details. These all details can be controlled from the website designing and programing, and Google has guidelines available for all these details. A businesses should specifically ask their web design team or service provider to consider all those details and make a page more likeable and compatible with the search engine. This will help business gain higher ranks in the search and if a user will find your website at the top results in SERP they will not only click it but it will also leave a good impression on them.
When a website is fully compliant with the Google and other search engines it automatically made its way to reach to millions of potential customers. Studies have revealed that in general almost 70% of the web traffic of a website can be generated from the search engines. The website traffic generated by the search engines is called organic and it is absolutely free. This can not only boost your sales and revenue but it also help minimizing the digital marketing expense which a business might have to spend on paid advertisements and other marketing activities.
Digital Marketing Strategy: Social Media Channels
The social media have gained huge popularity. Now a day’s each business in Dubai or anywhere in UAE needs a strong online presence for a long term success and sustainable growth. The online have become a crucial part of the brand image. The social media is used to connect people and communities. People love to spend time on these platforms such as Facebook, Instagram, Snapcat, Tiktok, LinkedIn, Pinterest, Twitter, etc. An average person could have spent somewhere from one hour to several hours in a day on these social media websites and apps. This lead to several other trends which have impacted the digital marketing and communication industry a lot. Businesses need to be actively preset at social media. When a business publish some content on a social media it automatically reached to all of its followers and sometimes to the second level of connection too which includes the friends and followers of the people who are originally following your business page or profile.
The social media have completely revolutionized the mass communication industry. Businesses can communicate with millions of people by a simple post which takes a few minutes to publish and it is also free. Furthermore these social media platforms also allow businesses to publish ads and run promotions on these platforms with very precise and highly detailed targeting tools. The business can easily reach out to its targeted audience by simply setting up ads in these platforms. In total both the free and paid social media marketing campaigns can generate a huge revenue and sales by brand awareness and lead generation campaigns.
Digital Marketing Strategy: Influencer Marketing
That is a relatively news trend. The influencer marketing is a rapidly growing industry and it is a great tool for local and regional businesses. Large and multinational businesses also use influencer marketing campaigns to promote their brands and to attract a huge fan following of a popular celebrity or social media influencer. The Facebook, Instagram, Tiktok and Snapchat are the most popular platform for influencer marketing. It works very differently from traditional or digital marketing campaigns. Businesses have to search for the celebrities who have large fan following on the targeted platform. Then business have to analyze if the followers are relevant to their targeted audience or not. If everything fell into place then the business contact this celebrity. Now social media celebrities are not always called celebrities but usually these people are called influencers. Anyone with a good amount of fan following is an influencer.
Businesses will have to negotiate with these individual influencers to create a promotional video for them which they will post on their social media platform. This way all their followers can view the video and most of them would like to try the product of service they are promoting. This is how influencer marketing works. However, it is not always good for all types of businesses. If you are selling a perfume, that might be an excellent choice, but if you are selling parts of an industrial boiler than the influencer marketing is absolutely not for you.
Digital Marketing Strategy: Paid Advertisement
The digital marketing is incomplete without paid advertisements. The paid advertisements in digital platforms have become a multi-billion dollars industry and it is rapidly growing. Businesses can use a variety of paid advertisement platforms. For example, the Google is one of the highest-conversion rate delivery platform. Especially if you are using Google search ads you can immediately see a boost in sales and leads. The search ads are also great because they put your business in front of the audience who is actively looking for a business to help them. For example, if you are in rent a car business, or real estate business and someone searched with the relevant term such as rent a car in Deira, Dubai or 1BHK apartments in Sharjah, the Google will place your website on top of the search ads. Which have the highest rate of clicks and people will directly reach to your website who have more potential to convert. Similarly the others ads also work, they target the people who show interest in relevant products or services. The Display Ads, Lead Generation Ads, Website Conversion Ads, Brand Awareness Ads and several other can be utilized to boost your reach and to increase your sales and conversions.
Digital Marketing Strategy: Email Marketing
The email marketing is the oldest and still the most cost-efficient digital marketing technique. There is no other platform which can produce such a remarkable ROI which email marketing campaigns can. The email marketing campaigns not only help you promote your new products and services but it also help you building a strong relationship with your customers. Businesses should always create an email data base of their customers, failed leads, or whomever who have shown interest in their website or in their social media. The email database is a backbone of email marketing campaign. If you are sending emails to the people who have already interacted with your brand or have shown some interest in it in past you have more chances to convert them. The emails also keep reminding people about your brand. Studies have shown that it is almost 5 to 25 times more expensive to acquire a new customer comparing to selling to an existing customer. The email marketing is a great tool to have repeated business with your customers and keep them happy and satisfied. But don’t overdo it, else people will unsubscribe. Occasional, regular, monthly, quarterly or annual email communication strengthen the relationship between the business and the customers and generate more leads and sales.
Conclusion
These days the digital marketing industry have already surpassed the traditional marketing industry and it is due to the worldwide adaptation of the social media platforms and internet. People tend to spend hours on daily bases on internet and social media platforms. This has completely changed the marketing landscape. Now a days the digital marketing, business website and social presence have become an essential. People tend to look up in the internet for everything whether it is a personal need or in a professional capacity. The internet and digital is dominating our daily lives. People tend to do online research before making a purchase. It doesn’t matter if you are a B2B or B2C business the online and digital is equally important for all businesses. In this blog we have listed important strategies to manage different digital marketing channels. RSI Concepts is a leading digital marketing service provider in Dubai, UAE. If you need any help or want to acquire our digital marketing service please feel free to contact us through our Contact Us page or leave a comment in the comment box below.
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